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Who Is Wendy Day?
An Industry Veteran With 20+ Years In The Biz
QUALITY, INTEGRITY, EXCELLENCE
Wendy has shopped and negotiated some of the most successful deals in the music industry. She has helped establish, consult, and create many successful rap careers for artists in this industry.
A CONTINUING TRACK RECORD OF SUCCESS
That reputation continues today, and will carry on far into the future. Tap into Wendy's knowledge and success to build your own successful career in the music industry. Be a SuperStar!
DID YOU KNOW?
Wendy negotiated the $30 million Cash Money deal at Universal Records...
Wendy created RapOlympics in 1995 which is credited for bringing Eminem to the attention of Dr Dre & Interscope...
The first deal Wendy had a "hand in" was Master P's No Limit deal with Priority Records in 1995...
Learning how the industry works is key to any artist's success. And learning it from the people who've successfully mastered the industry is also key. Wendy doesn't just teach how to get a record deal, she's done it over, and over, and over, and over... She's the REAL DEAL!! She's built more multi-millionaires in this industry...
Wendy Day founded the not-for-profit Rap Coalition in March of 1992, out of disgust for the way urban artists are unfairly exploited in the music industry. Wanting to shift the balance of power to favor the artists, Wendy dumped her life savings (selling her condo, her stocks and bonds, and her BMW) into starting the advocacy organization to support, educate, protect, and unify hip hop artists and producers--in other words, to keep artists from getting jerked. She began listening to rap music as a fan in the early 1980s, and turned her passion for rap music into a career in the music business.
Since 1992, Rap Coalition has impacted the urban music industry by helping, for free, thousands of artists, DJs, and producers individually, as well as through monthly panel discussions, seminars, demo listening sessions, cipher sessions, showcases, and fair deal negotiations. Today, Rap Coalition breaks unfairly oppressive contracts (pulling artists out of bad deals with record labels, production companies, and managers), and teaches the business side of the music industry to thousands of artists and industry hopefuls from around the country.
Rap Coalition answers to a Board Of Advisors which reads as a veritable Who's Who in the rap music industry, consisting of Chuck D from Public Enemy, Vinnie from Naughty By Nature, David Banner, Keith Murray, Young Buck, Gipp from Goodie Mob, Sticky Fingaz from Onyx, Too Short, Ras Kass, Do Or Die, Killah Priest, Fiend, Pimp C from UGK (RIP), Easy Mo Bee, Shinehead, C-Murder, B.G., Cormega, KLC from Beats By The Pound, 8Ball, MJG, EA Ski, Khao, Shawty Redd, Shorty from Da Lench Mob, Evil Dee from Black Moon, Brotha Lynch Hung, Freddie Foxxx, Bizzy Bone, Mannie Fresh, Cold 187um from Above The Law, Schoolly D, and Kool Kim from UMCs. Prior to his death, Tupac Shakur was the first member of Rap Coalition's Board of Advisors.
One of Wendy's personal priorities is to consult with and help build regional and national independent urban record labels so artists can regain control of their own art form. She has helped to consult Rock City aka R City, Young Buck, BloodRaw, Young Jeezy’s Corporate Thugz Entertainment (CTE), and TMI Boyz Records. In 2009, according to SoundScan, TMI Boyz had the distinction of being the #2 independent record label in any genre of music, an accolade not uncommon to Ms Day. She has helped build many of the successful indie labels that still exist in rap today.
Also consistent with this goal, Ms Day has negotiated some stellar distribution deals in urban music. She has played a part in Eminem's deal at Aftermath/Interscope, Master P's No Limit deal with Priority Records, DJ DMD's deal with Elektra, Fiend's deal with Ruff Ryders, Trick-Trick’s joint venture with Universal/Motown, UGK's renegotiation with Jive Records, and Ruff Ryder’s renegotiation with Interscope. She negotiated the incredible joint venture deal for Twista with Atlantic Records in 1996, which both The Source and Rap Pages magazines called "the best deal in the history of Black music," until she topped her own record with the now famous $30 million dollar deal for Cash Money Records with Universal. She has always focused on complete control and ownership for the independent labels or artists in all of her deals. Master P was the first artist to keep control and ownership of 100% of his masters for No Limit. The money Wendy Day has earned negotiating these deals has gone into funding the not-for-profit Rap Coalition.
Wendy Day has been at the leading edge of making change in the way the music industry conducts business and her name is synonymous with fairness and education. She is at the forefront of trends and market shifts in today's urban music industry. She has dedicated herself to finding new ways for artists to increase their streams of income, since selling records through a major label is almost never profitable for the artist. The bulk of artists in rap music are coming through her offices, and record labels seek out her opinion on trends, styles, and regions of talent explosion. It is difficult to find an artist today, either established or up and coming, who hasn't been touched by this woman.
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